Monday, July 26, 2010

The Story of Bottled Water

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The Story of Bottled Water with Annie Leonard - How Manufactured Demand pushes what we don’t need and destroys what we need most


The Story of Bottled Water employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap.
Over eight minutes, the film explores the bottled water industry's attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.
The Story of Bottled Water was released on March 22nd, 2010, World Water Day, an annual UN-sponsored day of action to support access to clean, safe water for the world’s people. Globally, more than 1 billion have little choice but to use potentially harmful sources of water, leading to what the World Health Organization calls “a silent humanitarian crisis.” Meanwhile, many Americans, who generally have access to safe and abundant water from the kitchen tap, drink bottled water despite the enormous waste of money, energy and resources it represents.
Production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.
And, for all you fact checkers out there http://storyofstuff.org/pdfs/StoryOfBottledWater_pdfs.zip


The Story of Bottled Water companion website (www.storyofstuff.org/bottledwater) will serve as an interactive launch pad for information and activism. The site offers viewers a series of ways to get involved, including links to the partners’ campaigns, as well as downloadable resources and information, including an annotated script.

No copyright infringement intended. For educational, non-commercial purposes only.

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