Go Beyond the Cover

“Don't judge a book by its cover”, a metaphorical phrase meaning that when you have only seen the surface of something, you cannot know what is on the inside...

Rick Genest (aka Zombie Boy) is a Canadian artist and fashion model tattooed like a corpse across the majority of his body.

In late 2011, Genest became part of a campaign entitled "Go Beyond the Cover", promoting Dermablend professional makeup products, appearing in a video where a makeup team covered all the tattoos on his head, torso, arms, and part of his back in its concealer product. The advert then shows him sitting with the phrase "How do you judge a book?". He then proceeds to remove portions of the makeup, starting with a section of his chest to reveal the tattoo underneath, continuing to his face. The video then shows the process of applying the cover up played backwards

On February 27, 2011, Genest was featured in Lady Gaga's video for “Born this Way”, with Lady Gaga wearing makeup to replicate Genest's tattoos.

No copyright infringement intended. For educational non-commercial purposes.