How do you Look in your Bathing Suit?

It is funny, surprising (and, to some extent, comforting) to find old advertisements like the one posted above when surfing the web.

The aesthetics of the 21th century imposed by mass media show us skinny women as the ideal beauty, and, as there’s business everywhere, many advertisements try to present and sell consumers “miraculous” diets, pills or beverages of all kinds that will guarantee a fast and effortless weight loss. Those, however, end up being useless and dangerous for our health.

It seems that in the 50s and 60s, the ideal beauty was totally the other way round, and that women were more eager to have a curvy figure than to look as a skeleton. Surprising as it may be for youngsters, advertisements then showed women products to gain weight, in order not to be "tired-out" or "rundown".

In any case, what also seems to be true is that even nowadays, when thinness appears to be the ideal, curvy women rank first on the lists of the most desirable (Beyoncé, J.Lo, Sofía Vergara, Christina Hendrix…). It’s not that we should believe the Orquesta Mondragón when they claimed for really big women to be sexy, but, as always, we should find a healthy balance.

Sofía Vergara                                                                    Christina Hendrix

 

No copyright infringement intended. For educational, non-commercial purposes only.