Thursday, May 6, 2010

Heineken Italy Activation: Milan AC - Real Madrid

On the night of the October 21st the Real Madrid played a Champions League match against AC Milan.
Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say 'no' and had to go to the classical concert.

No copyright infringement intended. For educational, non-commercial purposes only.

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